Yakult and Essendon Extend Partnership

Yakult’s long-standing commitment to the Essendon Football Club will continue into its 20th year with a three-year extension announced today.

Proudly, Yakult is the Bombers’ longest-serving commercial partner. The extension will see the Yakult continue as the training ball and interchange bench sponsor, the official partner of the prestigious Crichton Medal, and the annual Challenge match during the home-and-away season.

Essendon CEO Xavier Campbell acknowledged Yakult’s longevity and loyalty to the club and was excited to continue the partnership into a second decade.

“As our longest-serving commercial partner, we are so thrilled to continue our relationship with Mr Kenji Ono, Mr David Whatley and the Yakult family,” Campbell said.

“To work in partnership together for over 17 years is something both organisations should be incredibly proud of. In recent years, we’ve seen Yakult align with our charity partner Challenge to present our annual Tackling Childhood Cancer Game, which highlights the partnership going from strength to strength and for the betterment of others beyond our organisation.”

“We thank Yakult for their wonderful and ongoing support of the Bombers and look forward to working together as we head towards the 20-year milestone.”

Yakult Managing Director, Mr. Kenji Ono said “We are very pleased to extend our partnership with the Essendon Football Club. We share Essendon’s commitment to loyalty and the community, so the decision to continue the partnership was a simple one. We look forward to the next three years and we feel it is especially auspicious given that it coincides with Essendon celebrating their 150th anniversary this year.”

Established in 1872, the Essendon Football Club’s proud journey has included 16 VFL/AFL premierships to make it one of the most successful and revered clubs in Australian Football and Australian sporting history. Learn more about our partner Essendon here.

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