The 16th FINA World Swimming Championships (25m) took place in Melbourne in December 2022. It was extremely exciting to have this prestigious event hosted here. More than 700 athletes from over 180 countries around the world were competed at this FINA event. Australia swimming team performed very well with the achievement of 6 gold, 9 silver and 5 bronze medals.
Yakult’s Presence at FINA
As one of FINA’s official sponsors, Yakult Australia is proud to have been part of this great event. From the 13th to 18th of December, we ran an interactive booth onsite. Fresh and delicious Yakult samples were offered to all FINA attendees from swimming athletes, coaches, media, event organisers and members of the audience. At our booth, several Instagram Augmented Reality (AR) filters were created which allows attendees to take photographs with Yakult Man and digestive system in the background. We also collected autographs of the swimmers who participated in the championships when they visited our booth.
Our popular mascots Yakult Man and Yakult Man Blue both joined in the fun. They walked around the vibrant market street to greet visitors. There were plenty of activities, food, music and entertainment to keep the action alive in and out of the pool. Hundreds of excited kids and adults came to say hello and take photographs with Yakult Man and Yakult Man Blue whilst all enjoying summers ultimate showdown the theme of this year’s Melbourne FINA event.
Watch what took place during the FINA week-long event, please check out our video here.