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| Corporate sponsorships - click here for Yakult and Essendon | ||
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Yakult and FINA The 12th FINA World Championships were held in Melbourne between March 17 and April 1, 2007 and 2000 athletes representing 175 nations competed for the title of ‘World’s Best’. |
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| The FÉDÉRATION INTERANTIONALE DE NATATION (FINA) is the Organisation behind the FINA World Championships and the FINA World Swimming Championships. Since 2005 Yakult has been a proud sponsor and Official Partner of these events. As an Official Partner, the Yakult logo appeared on the swimming bibs and caps of athletes as well as pool side advertising. Giant Yakult bottles were placed in prominent pool-side positions and Yakult probiotics were available for athletes and officials. The temporary 50 meter competition pool was constructed in the Rod Laver Arena to host the swimming and synchronised swimming programs, and the diving and water polo competitions were held at the Melbourne Sports and Aquatic Centre at Albert Park. The open water swimming events were held at well-known St. Kilda Beach. Yakult received excellent coverage and promotion during the championships. And with the catchphrase ‘Expect Greatness’, the 12th FINA World Championships certainly lived up to expectations for sporting lovers all over Melbourne and here at Yakult. |
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