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Yakult and EssendonYakult is the proud sponsor of the Essendon Football Club (aka The BOMBERS) for the 2005-2010 seasons.
Yakult and Essendon’s partnership continues as Yakult sign on as Essendon’s official ball sponsor. You may have noticed Yakult’s distinctive logo on the footy at Essendon’s home games as well as featuring on the ground signage.
This partnership originally started in 2004 after Essendon took 10 of its senior players on an end-of-season leadership tour to Japan. Part of the trip included a visit to Yakult’s head office in Tokyo which cemented a firm friendship between Yakult and the Bombers based on shared values of respect for self-discipline and hard work.
What Essendon didn't realise is Yakult's love of sport - in Japan, Yakult owns its own baseball team, an athletics club and a rugby team. As Yakult and Essendon share the same passion for a healthy lifestyle, our sponsorship continues into the 6th AFL season.
Yakult’s love of sport has meant that the partnership with the Bombers has continued to grow over the years. As part of the current agreement, Yakult is now a significant supporter of the EFC Community Programs and an official Community Partner. This agreement has strengthened our involvement in the community through our support of the various EFC Community Department school initiatives, particularly the Literacy Program and by subsidising 200 Auskick places.
Yakult is proud to support the Essendon Football Club Community Department in promoting healthy lifestyles. And the one thing Essendon doesn't have to worry about is internal balance - they know Yakult will be doing its job long after the final siren.
For more information, view or download the article below from Bomber magazine.
To view, left-click the download icons or text links. To download, right click and choose "Save Target/Link As".
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The 12th FINA World Championships were held in Melbourne between 17 March and 1 April 2007 and 2000 athletes representing 175 nations competed for the title of ‘World’s Best’.The FÉDÉRATION INTERANTIONALE DE NATATION (FINA) is the Organisation behind the FINA World Championships and the FINA World Swimming Championships.
Since 2005 Yakult has been a proud sponsor and Official Partner of these events. As an Official Partner, the Yakult logo appeared on the swimming bibs and caps of athletes as well as pool side advertising. Giant Yakult bottles were placed in prominent pool-side positions and Yakult probiotics were available for athletes and officials.
The temporary 50 meter competition pool was constructed in the Rod Laver Arena to host the swimming and synchronised swimming programs, and the diving and water polo competitions were held at the Melbourne Sports and Aquatic Centre at Albert Park. The open water swimming events were held at well-known St. Kilda Beach.
Yakult received excellent coverage and promotion during the championships. And with the catchphrase ‘Expect Greatness’, the 12th FINA World Championships certainly lived up to expectations for sporting lovers all over Melbourne and here at Yakult.
Bowls Victoria is the State Sporting Association for lawn bowls in Victoria, one of the largest participation sports in Victoria.
It has in excess of 520 Bowls Clubs and around 60,000 affiliated bowlers each year, along with hundreds of thousands of barefoot and casual bowlers.
Yakult is now commencing its second year of sponsorship of Bowls Victoria, funding the provision of the 300,000 scorecards which are used in pennant competitions across the state, and the 2,000 prominent wall chart fixtures for the Bowls Victoria Metropolitan Pennant Competitions which appear in almost 200 Clubs around Melbourne.
Through these scorecards, Yakult is prominent by quite literally being in the hands of thousands of bowlers every time pennant matches are played between October and March.
