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The Marketing of Yakult in Australia  
Company Profile
Yakult's Corporate Philosophy
Yakult's History
Yakult's Timeline
Yakult Today
The Marketing of Yakult in Australia
Yakult Central Institute for Microbial Research

Yakult is a probiotic product, containing live beneficial bacterial culture. It was the first fermented milk product on the Australian market in 1994.

Yakult's success has taken probiotics into mass marketing and created a market shift. Consequently, Yakult has played an integral role in the development of a market for probiotic products in Australia.

Click on the links below to learn more about Yakult's marketing:
 
The distinctive Yakult bottle
 
1. Market Research
2. Launching Yakult in Australia
3. Target Market
4. Marketing Tools
5. Galoopers - the Yakult Characters
6. Distribution
7. Home Delivery
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