The Marketing of Yakult in Australia  

Yakult is a probiotic product, containing live beneficial bacterial culture. It was the first fermented milk product on the Australian market in 1994.

Yakult’s success has taken probiotics into mass marketing and created a market shift. Consequently, Yakult has played an integral role in the development of a market for probiotic products in Australia.

Click on the links below to learn more about Yakult's marketing:
 
The distinctive Yakult bottle
 
 
1. Market Research
2. Launching Yakult in Australia
3. Target Market
4. Marketing Tools
5. Galoopers - the Yakult Characters
6. Distribution
7. Home Delivery
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